Our process - How we work

We believe in efficiency and maximizing our resources to provide the best value to our clients. The primary way we do that is by re-using the same five projects we’ve been developing for the past few years.

Discover

We work closely with our clients to understand their needs and goals, diving deep into their ideas and operations to uncover what makes their vision tick.

Our process is a bit less dramatic than sending investigators or digging through trash, but it does involve a lot of sticky notes, late-night brainstorming sessions, and the occasional team debate over font sizes. From sketches to solid plans, we make sure every detail is just right.

Once we’ve put it all together, we present a comprehensive plan, complete with solutions that fit your goals—and leave room in your budget for coffee refills.

Included in this phase

  • Intense brainstorming sessions
  • Feasibility checks that make sense
  • Design mockups (approved after team debates)
  • Employee-friendly surveys
  • Proofs-of-concept that actually work
  • A game plan to bring it all together

Build

Based on the discovery phase, we create a comprehensive roadmap for each project and dive into the build phase. Our roadmaps are carefully planned chaos, sprinkled with just enough technical jargon to make us look brilliant and keep the process exciting.

Each client gets a dedicated account manager to keep communication flowing and act as a friendly buffer between your "just one small change" requests and our developers, who are hard at work tweaking code and occasionally Googling solutions.

Our account managers are pros at replying to emails late at night, just in time to make it seem like we’re burning the midnight oil (we’re not, but it’s nice to have a mystique). This ensures you stay impressed and slightly hesitant to add more to our to-do list.

Deliver

Around halfway through the build phase, we strategically "discover" a change in requirements, which adds six extra weeks to the timeline. This provides us with a great opportunity to adjust the budget one last time before launch. It’s all about flexibility (and profit margins)!

While we may use pre-built components, the real magic happens in the final 24 hours before launch, fueled by caffeine and sheer panic. Most of the earlier time is spent crafting viral social media demos that have nothing to do with your project but make us look like visionaries.

At launch, we guarantee the main pages of your site are fully functional. Auxiliary pages? Those are lorem ipsum placeholders—ready to be updated as part of our premium maintenance package.

Included in this phase

  • Testing. Every project has 100% test coverage. Sure, the tests might be a little loose, but hey, it’s the thought that counts.
  • Infrastructure. For top-tier reliability, we rely on DigitalOcean droplets that scream “value” at $4 a month.
  • Support. With all critical API keys safely in our hands, you’ll enjoy lifelong support—and a lifetime of invoices from us.

Our values - Balancing ambition and comfort

We’re all about keeping up with the latest trends and technologies—until we aren’t. Why chase the cutting edge when that trusty old Rails project still works like a charm? Our core values help us sleep at night after making that call.

  • Meticulous. Step one: slap your logo onto one of our go-to templates. Step two: make it match your brand colors... or something close enough.
  • Efficient. Deadlines? Never an issue. Most of the work was done years ago, and we just keep recycling it.
  • Adaptable. Your business is unique, and our biggest skill is convincing you that what we already built fits you perfectly.
  • Honest. We’re transparent about everything we do, fully confident that you’ll never read past the second bullet point.
  • Loyal. Our commitment doesn’t end at delivery — mostly because we keep invoicing you for updates forever.
  • Innovative. The tech world moves fast, and so do we. We’re always ready to adapt... by cloning the newest open-source project.